The worst mistake anyone can make when planning their crowdfunding campaign is to pick a goal amount out of thin air.
Crowdfunding is when you sell your products, services, and mission to people that you know, who want to buy into it. Therefore, you should only set your goal after you’ve used the IFundWomen Method Playbook. Spoiler alert: You should set your goal based on the price of the rewards you are selling and how many people you think you can sell them to.
p.s. A campaign with a $10,000 goal that raises $20,000 tells a better story than a campaign that has a $40,000 goal, but only raises $20,000.
You should factor all taxes and fees into your fundraising goal.