The majority of your funders will be people who you know in your personal, professional, and social network. Your funders will come from many segments of your life, which you can easily map out on our Network Map.
Your FFF’s: Your friends, family, and followers - the people in your life who know and love you
Your existing and potential customers - the market your product or service is serving.
Your professional network - think of all the jobs you have had and all the connections you have made
Your social network - LinkedIn groups, FB groups, Instagram industry friends...
It’s important to remember that there are no magical money elves just waiting to sprinkle cash on your campaign. You have to put in the work to map out your network properly (link chapter 3), market your crowdfunding campaign (link chapter 6), and create compelling rewards (Link chapter 4) before launching your campaign if you plan to succeed at crowdfunding.
